Marketing Assignment Example | Topics and Well Written Essays - 1000 words

Marketing - Assignment Example Westwood (2006) states that with innovation and marketing being driving force of most organizations, the brand manager does the following: †¢ Supports in driving innovation of new strategies of marketing in communication industries, †¢ Assists in leading the improvement of developing new products for the brand. Major duties in this role include new product ideation and exploratory, insight mining, presentation as well as development of results of marketing concept with senior management, developing packaging design, developing claims and interfacing with other departments of the organization throughout all stages of developing new products. †¢ The brand manager also partners with and motivates a wide-ranging cross-functional overall team of market R&D, research, finance, sales, package design, operations and engineering to enable breakthroughs along with game-changing advancement to the market. To accomplish this, the brand Manager requires highly motivated individuals with strong creative, analytical, interpersonal and problem-solving skills. †¢ Brand manager manages customer relations. With management of customer relations, he communicates with organizational customers during the many phases of the process of purchasing the products. †¢ The brand manager controls the marketing mix. Marketing mix entails all tangible fundamentals that enable marketing of products of the organization. These include organizational employees, facilities, the products themselves, the selling process, the cost strategy and process of advertising and promotion

Symbol for Advertising Essay Example for Free

Symbol for Advertising Essay In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another persons head. Thus, a communicator must select some symbols or sign that both sender and receiver can understand the same thing. Businesses, groups and individuals use trademarks, logos and symbols to generate brand awareness in public forums. It will easier for people to recognize a product, business or individual by simply associating them with their trademark. Sign, symbols, and Logos are a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Sign, symbols, or Logos are either purely graphic or are composed of the name of the organization. Sign, symbols, and Logos have been used for thousands of years all around the world. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c. 2300 BCE), coins (c. 600 BCE), trans-cultural diffusion of logographic languages, coats of arms, watermarks, silver hallmarks and the development of printing technology. The most successful logos are best described as being ones where the actual sign doesn’t even need to be specifically noticed, because when people see a product or group they will instantly associate that product or group with their trademark or symbol within their own minds. However, for an emblem to be considered as one of the most recognizable marks, it would have to be easily identifiable by people the world over. While there are millions of symbols being used worldwide, only a handful of them can be considered truly universal and recognizable by individuals from around the world. The example of advertising uses sign or symbols to communicate advertising massage is Nike. In 1964, Nike originally known as Blue Ribbon Sports, was founded by partners Phil Knight and Bill Bowerman in order to distribute a line of Japanese track shoes called Onitsuka Tiger, but as this relationship was drawing to an end the company’s name was changed to the world famous Nike. By 1971, Nike was preparing to open its first store baring its new name and the famous Swoosh logo that was designed by J. B. Strasser. Through a well-managed combination of advertising, marketing and endorsement deals, Nike’s Swoosh became known throughout the world as the leader in sport’s apparel and sports equipment the world over. Nike swoosh logo is one of the most popular logo in the world. People just see the swoosh logo and they will know that is Nike because they put many advertisement that speak to the entire genre. In Nike’s advertisement, they usually have famous athletes using Nike equipment such as shoes, shirt, and shorts. For example, they choose Tiger Woods to be a presenter of Nike golf, or choose Torres to be presenter of Nike football. However, Nike’s advertisement can impact consumer because they will think that they will play sports better if they are using Nike product. This is because they saw their favorite athlete using Nike product and said that these products make them better. They might miss understand that to be a great athlete must work hard not just have goo equipment. Nike’s advertisement comes with a nice slogan â€Å"Just do it†. This slogan is a well know slogan and usually comes with Nike swoosh logo. This slogan affects people around the world. The good thing is that this slogan inspires people to do something that they never do it before or want to do it but scare to do. This slogan can change consumer mind and make them start to do something benefit for them. It is a good thing for society and inspires many people. Nikes advertisement like any other business’s that requires interpretation. Some of this reading goes on at the conscious level, some unconsciously. As opposed to extremists on either side of the interpretative question, I fall most nearly to the constructivist point of view in that I view meaning as interplay between text and the reader. Chandler writes, Texts are full of indeterminacies which require the readers active interpretation. We must draw not only on our knowledge of language, but on our knowledge of the world. Thus, readers of advertisements bring with them a surface knowledge of the language as well as a set of preconceived ideas about how to relate the ad to them. Advertising work on a variety of different levels including, but not limited to sign typology, paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. The impact of an advertisement comes from the interplay between these various aspects of make-up and the readers own notions about them and the world. For example, the stamen â€Å"Test Your Faith in Nike advertisement, the readers find themselves thrust into the schema of religious worship. Not only must the viewer literally look up to the runner, but also they receive the imperative to Test your faith. The runner pictured appears in the midst of a run and rests easy in the knowledge of his own god-like attention to fitness. Likewise, the runner has no identity beyond his role in the ad. We cannot see his face but it giving him an added element of the unknown divine. People feel cowed looking from a subordinate position at the figure of the runner in his element. The text implies a direct connection between exercising and religious questioning. The writers seem to suggest an element of transcendence possible in exercise, as well as the need to continually question who we are in relation to our gods and what we hold most sacred. For the runner in the ad, exercise is the object of sanctity. The reader might inhabit a different role by placing themselves as the runners in the ad itself. Transported from reading a magazine to the middle of a run, filled with the sensual pleasure of using ones body. The readers identify themselves as the taster of faith and finding the purity of exercise within the soul. They can accept a measure of hearty self-congratulation. With the statement that Nike tries to capture the passion and even the moral force of sport and reify it in Nike’s product, consumers can begin to understand the ideology that goes toward selling Nike’s product. Tying into the religious matrix once more, Nikes become iconic signifiers of faith, personal health, and social inclusion. Nike proffers cultural belonging, the promise of individual athletic achievement, and dreams of parity with the worlds greatest athletes. Operating on a series of different levels of human understanding, Nikes advertisements actively seek the emotional response necessary to sell shoes, but more importantly, to propagate and sustain the fitness culture. What Nike did with their advertisement is clever because they can both selling products and inspiring people in the same time. However, there are many products that use this technique of advertising in the wrong way by making consumer change their mind misunderstand the ability of the products. For example, some coffee products in Thailand said in their advertisement that if you want to have a good shape, drinks our coffee. Consumer will think that this coffee can make them thinner and have a good shape, so they will buy these products. This is one kind of advertising fraud and the government should stop these kind of advertisement that make people misunderstand about the product. What these coffees can do when people drink it is only to make people defecate and make them full. So, it might help people to have a good shape but people needs to know that in the advertisement no only know that drinking these coffee will make them in a better shape. Moreover, they needs to tell consumer that people cannot have a good shape by drinking these coffees without exercise and control their eating. The government should focus more about the deep meaning of the advertisement so people in Thailand will not misunderstand by this type of advertisement.

Importance of Having an Inter Professional Team

Importance of Having an Inter Professional Team This essay is meant to throw light on the importance of having an inter professional team that would make the service delivery to patients easier. In this essay I will discuss the roles played by nurses and other professionals in the team. The essay will reflect the efficiency of such a team and their work distribution and involvement. I will highlight the ways in which a team of professionals will work together to take proper decisions during emergency situations and tackle them effectively. The essay will also critically evaluate the various concepts of inter professional team work. An interprofessional team is a group of people who have a certain common goals or objectives which drives them to work together by setting aside individual goals. Inter professional team can be defined as a dynamic process involving two or more health care professionals with complementary backgrounds and skills, sharing common health goals and exercising concerted physical and mental effort in assessing, planning, or evaluating patient care, accomplished through interdependent collaboration, open communication and shared decision-making, and generates value-added patient, organizational and staff outcomes (Xyrichis and Ream 2007). Freeth et al (2005) defined inter professional team work as when two or more professional learn with, from and about each other to improve collaboration and the quality of care. The healthcare sector started showing interest in the interprofessional working during the early 1990. (Institute of Medicine, 1998;ONeil and Pew Health Professions Commission 1998;ÂÂ  Pew Health Professions Commission 1995a,ÂÂ  1995b,ÂÂ  1998). The Association of American Medical Colleges, the Accreditation Council for Graduate Medical Education, the American Association of Colleges of Nursing suggested that the graduates must have enough knowledge in interprofessional collaboration (Varkey, Reller, Smith, Ponet, OsbornÂÂ  , 2006). Varkey et.al (2006) also pointed out that there should be enough cooperation between the various professionals in healthcare field for the success of this profession. But unfortunately this fact is not included in the curriculum of the different medical schools in USA. Inter professional teams are more effective in rehabilitating the patients than individual health care professionals. The number of patients having positive impact by the inter professional service is larger than those by individual service providers. A very strategic role played by nurses is highlighted now. The nursing tutors face the dual challenge of preparing their students enter into nursing profession as well as equip them to cooperate effectively with other health practitioners (Lattuca, 200l;ÂÂ  Newell, 1998). An interprofessional team is working to provide service in a properly planned and systematic manner. In the health care sector inter professional teams are meant to develop groups that works towards efficiently rendering care to the patients. These teams include nurses, doctors, and other health care professionals. For a team to be efficient role clarity to inevitable and this will help them define their own duties and responsibilities avoiding conflicts (West and Markiowicz, 2004). A team essentially will have a team leader who will lead the team and motivate them to render good service working together (Martin and Rogers 2004). A health care team will work effectively if there is stability in the team, this will make the team member in the group work with shared trust and understanding (West and Slater (1996); Gair and Hartery, (2001)). Interprofessional teams are of various types, they include multidisciplinary, interdisciplinary etc. In case of multidisciplinary teams the members are from various teams. These members set their own discipline specific goals and work towards achieving it. But ultimately the result is calculated as the total of all the disciplines (Dean and Geiringer 1990). The position of team members in the team hierarchy will affect the way in which the team functions and how it will render the service (Cotts, 1998). In case of a multidisciplinary team there exist subgroups of doctors, social workers, therapists and also subgroups which had nurses and other junior staff. Her study also unveiled the idea that the different subgroups had different perceptions about the inter professional teams. Inter professional team work is highly essential in operation theatres and intensive and trauma care units. Since these are the emergency units of a hospital the situation of such units cannot be predicted and thus highly challenging. The interprofessional team may have to work highly efficiently and together. There exists a high rate of tension and stress in the team members in such emergency situations. According to McWilliam et al (2003), interprofessional working is a very difficult task for health care professionals. The patients didnt get the full benefit of interprofessional working due to the misunderstanding between the health care professionals regarding the policies and procedures in it. Mistreatment of elders is a serious issue and its growing day by day. It is the responsibility of nurses to identify and prevent such occurrences (Baker Heitkemper, 2005). The nurses have a variety of roles to play in an Inter-professional elder mistreatment team. At present the roles involve screening and assessment, mandatory reporting, direct care, and complaint investigation. Elder mistreatment (EM) is a very complicated issue and can be effectively solved through inter-professional association. Critics like Bion (1961) say that the interprofessional teams fail to focus on the real task they should be doing. The primary tasks for which they have come together is forgotten most of the by the interprofessional teams. Whenever there is an issue the teams to fail to reach at a consensus and they do not take proper decisions on the issue (Strokes 1994). The meetings conducted in order to take decision on the matter are just a waste of time. These assumptions are based on the work group mentality theory. Critics of interprofessional team have questioned the values of the team. It is said that the teams are not well managed and they do not work properly and responsibily. Negotiation theory puts forward the perspective of negotiating the personal and professional goals. (Strauss, 1978) The negotiations by professionals in the health care field have played a critical role in molding the characteristics of an interprofessional team. Loss and change theory reiterates that the health care professionals like doctors and nurses lose their professional identity as they are working in a team, this will lead to developing an improper relationship and improper behavior in the team (Atkins, 1998). Thus it critically points to the inter professional teams in that it wouldnt serve the purpose of forming a team the unhappiness of the team members can lead to inefficient functioning. The increase of cost in hospitals will also result if there is lack of proper communication between the professionals like doctors, nurses and staff and also if they are not coordinated well (Gavett, Drucker, McCrum and Dickinson, 1985). The roles played by nurses in the interprofessional teams are fast evolving. The importance of specialist skills for nurses is now recognized and new role have come up. The Macmillan nurse is an example of such new roles and they possess skills in palliative care and are expected to look after patients with terminal illness. Another group called night practitioners literally run the hospitals at night. They are skilled to assist any department and are sometimes considered better than junior doctors too (Martin Rogers, 2004) While working in an interprofessional team, there is an increased chance of conflict between the team members regarding the superiority in the team. The truth is everyone is equal while working in a team and nobody should themselves subordinate to anyone. But sometimes the nurses and their opinions are ignored in an interprofessional team. Such events makes them reluctant to be a part of such teams (Martin Rogers, 2004). Task shifting is a common practice among the professionals now days (Reeves et.al, 2010). This would help the traditional professionals to relieve of their heavy workload. The nursing practitioners and physician assistants are such roles (Hooker McCaig, 2001). The multiplicative effects model of interprofessional working views it more than the sum of its parts. Here the synergy obtained from such work is described (Leathard, 1994). According to this model, interprofessional working improves the contributions of individual team members and thus will help in the overall development of team. Decision making is an essential in ingradient of all teams; it measures the efficiency of the group. Decision making in case of an interprofessional team also play key role deciding its service delivery process. The usual situation that happens in such teams is the unavailability of proper team leader and also reaching at a common consensus. The decision taken in team has the idea input all the members that needs to driven well in one direction for increasing effectiveness of the work the team does. Most of the important decisions concerning the activities of the team are taken mostly by the Doctors, or the medical staff in an inter professional team in hospitals. Solving important problems and resolving conflicts are the aims of masking decisions (Neil, 1978). There are a few hindrances for nurses to be part of interprofessional teams. The health care sector has shortages or less number of nurses, and those nurses who are available have increased amount of work. As a result of which there is a limitation in case of inter professional support and collaboration (Mckay Crippen, 2008). Another barrier that can be highlighted is the disinterest on the part of other departments to participate and actively involve in the team and work together. The culture and hierarchy of the organization also plays a role in the formation of teams in the organization. According to Henneman.et.al (1995) Collaboration involves a partnership characterized by mutual goals and commitments in which participants willingly become involved in planning and decision making. Henneman.et.al (1995) also proposed that collaboration is a process by which members of various disciplines (or agencies) share their expertise. Accomplishing this requires these individuals understand and appreciate what it is that they contribute to the whole. Many authors have suggested ways to make the intercollaboration more effective. According to Fullan (1993), effective collaborations operate in the world of ideas, examining existing practices critically, seeking better alternatives and working hard together at bringing about improvements and assessing their worth.ÂÂ   The National Network for Collaboration (NNC) put forward a frame work for effective collaboration and advocated that it should possess a common vision, problem, a desired outcome etc. NNC also pointed out that the members of the collaboration must share this vision and contribute equally. The NNC sees collaboration as an inclusionary process which should be constantly engaged and must strengthen the commitment and must identify that relationship building and maintaining is the key factor for the success of collaborations and they must try to sustain a win-win relationship. According to Garner (1995) and Hoeman (1996), it should be by means of collaborative communi cation rather than shared communication that the interprofessional team approach evolves. Efforts were made from the part of many authors for increasing the literature on interprofessional education for health professional students. But Cooper, Carlisle, Gibbs, and Watkins (2001) pointed out this literature to be diverse including a relatively small amount of research data and much larger amounts of evaluation literature. There were almost thirty works done on interprofessional education and all of them aimed to increase the level of co-operation and understanding between the members in interprofessional teams as well as to encourage a high quality care for the patients. There are a number of social science theories that explain the concept of interprofessional team work. Merton (1968) put forward theory in three modules. They are the micro, mid range and macro theories. The social sciences approaches that come under these three groups include: Micro: psychodynamic perspective by Bion, Menzies, Marris, social psychological perspective by Tejfel and Turner, Brown Interactionism by Goffman and strauss All the above approaches that come under the micro group are of the rational type that consolidates the team functions, identities and interactions. Midrange : Activity theory by Engestrom Institutional influence by DiMaggio and Powell Professionalization by Freidson These three approaches or theories are processual, organizational and contextual. Their task is to understand team activities, relation and performance, the relations between professions respectively. Macro: Discourse theory and surveillance theory by Foucault They are of the contextual type that deals with the impact of society and social interaction of with respect to the interprofessional team work. There are a set of models supporter by theories that help provide the inter professional education well in the health care sector that enables the health care professionals perform well and deliver quality service. These models are whilst behaviorism, cognitivism and constructivism (Schunk D 2003). I will working for the betterment of the service provided to a patient using the things I learned. Working in an interprofessional team is has made me get involved with the Doctors and other professional in the field and has helped to build a strategy that elevates the level of service rendering process. As a nurse am able to act in the right way a right direction in case of any emergency and otherwise. From now I will be able to put into practise the concept I learned. The model that I would use is the Kolbs model of reflection. It is a process whereby, individuals, teams and organizations attend to and understanding their experiences and consequently modify their behaviour. The model mainly has 4 important aspects: Experiencing means really doing the task and experiencing the whole process. Reflecting- in this step the work is reviewed in terms of experience and the real process. Conceptualisation- here the various important occurrences and tasks are analysed and their connections among the events are noted. Planning- the events that have been understood will be analysed well in order to envisage the occurrences in future. This will help to prevent any improper events happening and build a proper strategy to do the next task. The Kolbs reflection model if one of the best models for teams. In case of a team there are aspects like: Doing- same as experience, where the team does the task or the action. Reflection- after the action, the team members openly discuss the whole process and share their views and experience. Interpretation- the members of the team now work with common identity and culture and as a team by leaning behind individual interests. Planning- in the final step team works according to the joint decisions and plan out ways to committing the action. Finally I would say that in any sector especially the health care there is an elementary requirement of having an inter professional team. The team in all ways will help in providing superior service since the decisions are taken as a team and under common grounds.

Disagreement with Sigmond Freuds The Future of an Illiusion Essay

To a certain extent I can agree with Freud’s views on natural instinct. Without manmade laws and â€Å"coercion† or rules that are presented by God, civilization would not survive or even have been born. Yet, as is the case with many other people, I disagree with his views on religion. I do not believe that religion was created by man, but by a higher being. It is impossible for me to believe that science will destroy religion because for every question science answers many more questions arise. The more science reveals about nature the more apparent it is to me that only a higher being could have created everything. As Freud states I am one of the unpersuadable. Civilization is not only made by technological development but also by a set of rules. The rules remove man’s foul instincts such as â€Å"killing, incest, and cannibalism†, which are the elements that work to destroy civilization. Without guidelines or laws our actions would be the same as those of wild animals. Freud says that these laws and doctrines were established so that we could unite and band against the our enemy nature. Imposing laws upon people is a necessary element, yet it causes people to resent this coercion away from their natural instincts. After being forced against their will these people begin to hate civilization but at the same time they continue to love it because it provides them with their necessities to live. Freud calls the people the â€Å"masses† because they are the majority of civilization. He says that they are ignorant and lazy, because of this, it easy for them to lapse back to instinctual behavior and into the chaos of nature. "Name" 2 Freud says civilization is founded on religion. For example, T... ...Union of Soviet Socialist Republics is a good example of Freud’s envisioned civilization. Instead relying on a higher being, the state "name" 4 was to meet all of the people’s needs. When the country failed economically, there were generations of atheists with no belief system to guide them. This country collapsed because of many reasons but one of them could be the lack of religion. After reading The Future of an Illusion I wondered why Freud was so strongly set against God. Instead of basing his beliefs on faith, he invested himself in the scientific method. Since he could not conduct experiments that led him to the answer, he concluded that it was impossible for a God to exist. Maybe science will one day explain the phenomenona of today, but there will always be unanswered questions. A discovery will only lead to more questions.

Related Literature of Peer Pressure Essay

In the book â€Å"All American Girl† by Meg Cabot, Samantha Madison, a sophomore artist-to-be, is an outcast in John Adams Preparatory School and has only one friend, Catherine, who unlike Sam, craves to be part of the ‘in-crowd’ or the popular in the school. Many other teens today also crave to be part of the popular crew in their school and they would do almost anything for it. In another book entitled â€Å"Queen Bees and Wannabes† by Rosalind Wiseman, it talks about a girl who just transferred to a new school in America and how she finds a way to fit in with the so called ‘Queen bees’ of the school and how it eventually leads to cat fights, lies, gossips and fake apologies. Typical girls today always want to be the popular girl that everyone stares at when they walk in the hallway. They would change anything and everything about them just to fit in. Even change their hair, clothes and attitude. â€Å"Thirteen† a 2003 drama film, a thirteen-year-old girl that was a victim of peer pressure turned to drugs, alcohol and self-mutilation for help. She cares less about her studies and continuously becomes more impulsive. She becomes a criminal and a drug addict. This is rampant in the world today for both boys and girls. They think that it is â€Å"cool† to do drugs and have sex and steal to fit in and be popular. These are the main problems in teens today and it’s mostly caused by peer pressure. In a Pizar animated film entitled â€Å"Nemo† the young fish was kidnapped because of peer pressure. He tries to impress his friends and things got worse as he was placed in an aquarium. Now his dad, is practically afraid of the ocean, goes to a cross-ocean adventure battling many trials with his mentally disabled friends.

Hemp - The Truth About The Earths Greatest Plant

Hemp - The Truth About The Earths Greatest Plant Persuasive Essay on the benifits of hemp Exclellent - A-In a perfect world there would be a product that could serve as a fuel source, a food source, a paper source, a textile source, and this product would be easy to produce in any of its forms. Believe it or not such a product does exist; it is the plant known as hemp. No tree or plant species on earth has the commercial, economic, and environmental potential of hemp. Over 30,000 known products can be manufactured from hemp.Hemp was a common crop grown in the U.S. until 1937 when it was unjustly banned. A common misconception about hemp is that it was banned because it was a widely abused, harmful drug. Hemp was banned because it was a competitive threat to the wood industry. Corporations that profited from the demise of hemp spread rumors that marijuana was a major drug problem, which it was not at the time.English: Cultivation of industrial hemp for fiber ...They also propagated a campaign that it was a drug that induced uncontro llable violence, another complete falsehood.Hemp is the plant scientifically known as cannabis sativa. It is referred to as hemp when it is grown for its fibers, stem, and seeds. Its leaves and flowers produce the drugs marijuana and hashish. However, sterile breeds of the plant are still illegal to grow in the U.S. Literally millions of wild hemp plants grow throughout the entire Midwest today. Wild hemp, like hemp used for industry purposes, is useless as an intoxicant. Yet U.S. drug law states that one acre of this can result in the owner being sentenced to death. The death penalty exists for growing one acre of perfectly harmless, non-intoxicating weeds!Hemp can produce any product that paper can produce. The difference is that one acre of hemp...